Exclusive brands, enthusiastic buyers and a great atmosphere: overall positive reviews from all visitor segments at the trade show Selvedge Run for Berlin Fashion Week.
The curated brand portfolio of the tradeshow for menswear, accessories and lifestyle goods engendered many orders made by both regional and international visitors. The visitors came from many different regions, from Germany, Austria and Switzerland, Eastern Europe and Scandinavia, all the way to the USA and Asia. They were presented with brands from the heritage, denim and contemporary segment. Many new brands also complemented the lively atmosphere at the show in the Kulturbrauerei in Berlin.
„After five shows we have built a certain reputation, which is reflected in this year’s motto „Built on Trust“: we stand for trust in an international context and are happy about the many German and international brands and shops that joined us at the show. Selvedge Run focuses on a segment, which strikes interest far beyond the German border and Europe as a whole“, says Shane Brandenburg, Sales Manager for Selvedge Run.
The Makers Yard also impressed. The hall for lifestyle goods from the categories: Home, Food, Outdoor, Mobility and Skincare, fittingly extends the original range of products, which is planned to expand in the coming seasons.
This year Selvedge Run hosted its first ever event open to the public – the German premiere of the documentary „Weaving Shibusa“. A few hundred visitors joined the screening at the Babylon cinema to learn about the fascinating story of Japanese denim culture. It was followed by a Q&A with executive producer Kiya Babzani, as well as the founders of five prominent Japanese denim labels, namely Fullcount, Stevenson Overall Co, TCB Jeans, Iron Heart and Japan Blue Jeans.
Unique brands, a fitting location and a steadily growing community made Selvedge Run a great show this season.
Report by selvedgerun.com