Review Of The Selvedge Run N° 07 “The Essence”

The theme of the seventh edition of Selvedge Run was “The Essence”. By concentrating on the essential, the “Trade show for quality garments and crafted goods” is setting important signals within the industry and a counterpoint to the mass market.

Instead of overcrowded corridors and showmanship, the overall atmosphere of the summer edition was dominated by business enthusiasm and professionalism. With a consistent turnout of visitors and satisfied exhibitors, Selvedge Run strengthens its position as a prominent fair that has long been relevant beyond the Denim/Heritage market. At the 80 attentively selected booths, exhibitors sampled, penned, networked and questioned the processing details while sharing their expertise. Once again, the notable density of international buyers and the high exclusivity of the stores were remarkable. The trade fair organisers were delighted to welcome representatives from shops such as American  Classics (UK), VMC (Switzerland) Self Edge (USA),Godspeed Store (AUS) or

Standart & Strange (USA).

In addition to the fantastic location, the relaxed community feeling, and the exceptionally well-dressed visitors, many exhibitors praised the focus on class instead of mass and the high success rate among the traders.  Joe Sharpe from the British sales agency Options Distribution exhibited for the first time and was extremely satisfied. “The show went very well for us, we wrote many orders and will definitely be back again in winter. We are enthusiastic about the array of high-quality brands that can present their products here in the optimal environment”.

The new location of the “Palais am Funkturm” proved to be an ideal summer location with its impressive architecture and spaciousness. Details such as the discreet music played, high-quality furniture and precise lighting underlined the value of the event and presented the products as the main protagonists in an optimal way.

“We regularly come to Berlin because we find inspiration here and meet our community” explains Kerstin Neumüller from the Stockholm shop Second Sunrise. Together with business partner Douglas Luhanko, he presented the book “Indigo” on the afternoon of the second day of the fair, which illuminates the most diverse of the versatile dye. The Swedish heart project reflects passionate craftsmanship, high-quality manufacturing processes and sustainability. Values for which Selvedge Run has made a name for itself and will continue to do so in the future.

The eighth edition of Selvedge Run will take place from 15-17 January 2019 in Berlin.

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