THE DISTINGUISHED GENTLEMAN’S RIDE WINS TRIUMPH AS GLOBAL SPONSOR

In 2016 Triumph Motorcycles is once again encouraging riders to don a dapper ensemble and take to the streets astride a classic motorcycle as it shows its support for The Distinguished Gentleman’s Ride as global sponsor for the third year running.

The only motorcycling charity event of its kind, The Distinguished Gentleman’s Ride was founded in 2012 and is a celebration of the art of being dapper and the style of classic custom motorcycles. Dedicated to raising funds to combat prostate cancer, the 2016 ride will take place on Sunday 25 September.

Triumph proudly became the global sponsor of the event for the first time in 2014 after deciding that the ride captures everything to be celebrated about motorcycling.

Last year saw record numbers of participants as more than 37,000 smartly-dressed gentlefolk joined forces in 410 cities, raising over $2.3M dollars for prostate cancer research from the saddles of their niche styled motorcycles.

In September 2016, with the support of Triumph Motorcycles, the Distinguished Gentleman’s Ride is aiming for 50,000 riders to take part in events in over 500 cities across 90 countries, all united in their support of men’s health. This year, for the first time, the Distinguished Gentleman’s Ride have chosen the Movember Foundation as their official charity partner and have set a fundraising goal of $5M to be invested by the Foundation in local and global prostate cancer research and suicide prevention programs.

See you out there?


Report by Jared Paul Stern for Airows

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