Colorama brings together a selection of the finest Kodak panoramas from George Eastman’s Museum collection, viewed between 1950 and 1990 in New York’s Grand Central Terminal. Labelled as the “greatest photographs in the world,“ these remarkable coloramas have shaped entire generations and given fascinating insights into the history of photography and 40 years of American social life.
For forty years, coloramas were spectacularly displayed on the east wall of the ticket hall in New York’s Grand Central Terminal, where they were observed by thousands of passersby on a daily basis. The gigantic photographs were roughly 18 meters wide and 5.50 meters high and were changed every few weeks between the 1950’s and the 1990’s. In total 565 panoramas were displayed during this time.
Eastman Kodak Company’s desire was to demonstrate the brilliance of color photography with the impressive size of their coloramas, thereby bringing color-photography to the masses and showcasing the quality of their own color films. Their main goal was to change the image of color photography from overpowering and lacking imagination to the best way of capturing every special moment in life. Therefore, their coloramas showcased American scenes, lifestyles, and achievements that the masses could relate to. The Colorama presentation at Grand Central Terminal was one of the longest and most successful commercial advertising campaigns of the 20th century and is still being analyzed in the historical context of advertising and color photography today.
Founded in 1947, the GEORGE EASTMAN MUSEUM in Rochester, New York, is the oldest photography museum in the world and is home to one of the largest film archives in the United States. The building in which it is housed stands on the historic estate of the entrepreneur, philanthropist and pioneer of amateur photography George Eastman. The collection comprises more than 400,000 photographs, 28,000 films, the world’s most important photographic and cinematographic collection, a major photography and film library, and a vast collection of George Eastman documents and other items. As an active research and teaching institution, the Eastman Museum publishes numerous publications and, through two joint master programs with the University of Rochester, makes key contributions to film and photographic preservation and collection management.
Report by teneues-buecher.de